Table of Contents

Chapter 1: B2ME
The Dream

Chapter 2: Dialing For Dollars
The Ins and Outs of Using Other People's Money

Chapter 3: Come Play With Me
Building a Killer Exec Team

Chapter 4: The Pitch is Back
Selling Yourself and Your Company

Chapter 5: E-volution
Surviving the Fallout and Consolidation

Chapter 6: Making Information Technology Work
The Mechanics of Dot-Com

Chapter 7: Brand This!
The Branding of Your Concept

Chapter 8: Building A Company
The Key Elements of a Winning Environment

Chapter 9: Say Buh-Bye
Your Exit Strategy